Demand Generation Marketing Manager

Location: Palo Alto, CA

Department: Marketing

Type: Full Time

Min. Experience: Mid Level

Who Is nivio?

nivio is a hot technology startup that is leading the way in offering a full Windows desktop in the cloud.  We are disrupting the way people interact with their computers and their files.  In the process, we're disrupting the way business is done.  At nivio, we believe in offering a fantastic product at a fair price that addresses a real need. nivio's desktop in the cloud is a real Windows desktop environment, with 40+ full native applications to choose from such as Microsoft Office, Skype and Evernote.  Our service is available on any connected PC, Mac, Chromebook, Android device, iPad, iPhone and smartphone.  Plus it comes with 10GB of free cloud storage…because that's how we roll.

We offer a great working culture, with flexible working hours, support for work life balance and amazing career growth. If you're crazy smart and have a lot to offer...if you want to grow and blossom, learn new things, achieve things you thought were impossible and reach for the stars, then come work with us.

nivio is headquartered in Palo Alto, California, with offices in the UK, India and Australia.



The Demand Generation Marketing Manager has solid understanding and experience in inbound marketing, demand generation and lead management with the goal to drive new customer acquisition. This role will be responsible for inbound marketing efforts such as SEO, SEM, and email marketing for our entire user base, as well as lead generation, demand generation, and marketing automation for our SMB users.

  • Development and day-to-day execution of the demand generation plan, including webinars, email programs, nurturing campaigns, website, social and SEM and display advertising, ensuring all marketing investments can be tracked and measured.
  • Manage and execute lead nurturing programs.
  • Develop campaign content that is solution based and focused on customer pain points and/or critical business issues.
  • Develop online SEM and display media plan
  • Manage day-to-day Digital Marketing/SEM/SEO operations including campaigns, content development, link building campaigns, and reporting & analysis.
  • Work with website development team to SEO optimize website
  • Produce campaign recap summaries (e.g., webinar registrants, email campaign metrics, SEM and display media performance metrics, net new leads, conversion rates, etc.). Identify and initiate new campaigns and new opportunities for existing campaigns based on analysis of past performance.
  • Work closely with the Operations and Sales teams to ensure all leads are correctly routed and followed up on in a timely manner.



The candidate will have previously owned inbound marketing and  lead/demand generation campaigns, preferably with both B2C and B2B experience. They will have had significant experience both creating and executing integrated campaigns, with a successful track record of measurable results. They should be high-energy, passionate, and driven. Core background requirements include:

  • 5-7+ years experience in inbound marketing and demand generation (program creation, execution, and measurement)
  • Experience in marketing software to B2C and B2B targets
  • Experience with marketing automation platforms, including Marketo and Eloqua, and CRM systems, including a plus
  • Experience with Google Analytics, or similar web analytics tool
  • Proven track record in a fast paced environment and organizational skills to manage multiple projects with flawless execution.
  • BA or BS in Marketing, Business or related field.


This role will be based out of our office in Palo Alto, CA.   nivio offers an attractive compensation plan with competitive salary, performance based bonuses and a good benefits package.

This position reports to the CMO.

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